Summar Joi Goodman
Turning bold ideas into polished deliverables—speeches, brand narratives, and campaigns built with precision, purpose, and public impact.
About Summar
Summar Joi Goodman is a communications strategist and project manager with more than 15 years of experience across media, government, and politics. Her background includes broadcast roles at ABC-2 and Sinclair, and senior communications positions within the Maryland Department of Labor and the Baltimore Mayor's Office.
She has consulted for law firms, managed political campaigns, and secured media placements including CNN, FOX News, Rolling Stone, and leading Baltimore outlets. A member of Alpha Kappa Alpha Sorority, Inc., she holds a B.A. in Telecommunications and an M.S. in Communications Management from Morgan State University, where she was named Alumni of the Year and taught courses.
What I Do
Communications Strategy
Crafting comprehensive communication plans that align messaging with organizational goals and drive measurable results across all channels.
Messaging & Speechwriting
Developing compelling narratives and speeches that resonate with diverse audiences and amplify leadership voices with clarity and impact.
PR & Media Relations
Building strategic media relationships and securing high-profile placements that elevate brand visibility and credibility.
Campaign Communications
Managing integrated campaigns from concept to execution, ensuring consistent messaging and maximum engagement across platforms.
Project Management
Leading cross-functional teams and complex initiatives with precision, meeting deadlines while maintaining exceptional quality standards.
Brand Development
Shaping authentic brand identities and narratives that connect with stakeholders and differentiate organizations in competitive landscapes.
Credentials & Highlights
Experience
15+ years across media, government, and politics
Broadcast Background
ABC-2 and Sinclair Broadcasting
Government Leadership
Maryland Department of Labor and Baltimore Mayor's Office
Media Placements
- CNN
- FOX News
- Rolling Stone
- Leading Baltimore media outlets
Education & Awards
- M.S. Communications Management, Morgan State University
- B.A. Telecommunications, Morgan State University
- Million Women Mentors National Trailblazer
- Morgan State Alumni of the Year
Professional Experience
President/CEO — Goodman Public Relations
- Special Assistant — Office of the Mayor, Baltimore, MD
- Acting Director of Communications & Media Relations — Maryland Department of Labor
- Deputy Director of Communications & Media Relations — Maryland Department of Labor
- Director of Constituent Services — Maryland Department of Labor
- Special Assistant — Maryland Department of Labor
- Licensing Manager — Maryland Board of Pharmacy
- Public Information Officer & Emergency Preparedness Manager — Maryland Board of Pharmacy
- Mayoral Fellow — Mayor's Office of Baltimore, MD
- Community Affairs / Production — ABC-2
- Intern — Sinclair Broadcasting
Community Service & Leadership
Summar continues to lead, serve, and support community-centered initiatives through active involvement in organizations that create meaningful impact.
Million Women Mentors
Co-Chair, supporting women and girls in STEM through mentorship and advocacy programs.
Stomp the Runway for Autism
Board Member, Publicist, and Show Host for autism awareness and fundraising initiatives.
Franciscan Center
Food Service Volunteer, providing meals and support to those experiencing food insecurity.
Booker T. Washington Youth Chess Club
Co-Founder, empowering youth through strategic thinking and competitive chess programs.
Ronald McDonald House
Volunteer, supporting families with hospitalized children through compassionate service.
Alpha Kappa Alpha Sorority, Inc.
News Reporter and Volunteer, advancing service initiatives and community engagement projects.
Awards & Recognition
Summar has been recognized for her contributions to communications, mentorship, and community leadership, including the Million Women Mentors National Trailblazer award and Morgan State University Alumni of the Year honor.
Speaking & Events
Thought Leadership
Summar regularly speaks at industry events, conferences, and community gatherings, sharing insights on communications strategy, leadership, and public service. Her engaging presentations inspire audiences and provide actionable strategies for effective communication.
Public Engagements
Let's Work Together
Ready to transform your bold ideas into polished deliverables? Whether you need strategic communications support, media relations expertise, or campaign management, let's discuss how we can work together to achieve your goals.
Summar brings 15+ years of proven experience across media, government, and politics to every project—delivering results with precision, purpose, and public impact.
Summar Joi Goodman
Communications Strategist & Project Manager
Baltimore, MD
© 2026 Summar Joi Goodman. All rights reserved.